NISSAN MARCH SUCCESS IN THAILAND

As the name implies, in Thailand, Nissan March for sale in March. And, in March alone, the car was booked more than 8,000 units. Not yet known how the reception of the Nissan March in other countries, considering that Thailand was the first country in the world that the small car market.

March Nissan's success story in Thailand is certainly not independent of incentives 100 000 baht (USD 28.6 million) given the Government of Thailand at an economical car (Ecocar) or auto-saving in fuel consumption.

Nissan March, which in some countries sold under the name Nissan Micra, was in the segment between the subcompact car segment occupied by the Honda Jazz, Hyundai i20, Mazda2, Suzuki Swift and Toyota Yaris, with small car segment is occupied by Chery QQ, Hyundai i10, KIA Picanto and Suzuki Karimun Estilo.

Nissan March is one segment of the Suzuki Splash which was launched here early March. In Thailand, the Nissan March is sold at 459000-537000 baht (USD $ 131.6 million to USD 154 million). Not yet known when the Nissan March will be entered into Indonesia, but if put into Indonesia are likely to be sold at Rp 150 million price range. Suzuki Splash is sold at USD 139 million-USD 145 million. Although small, but the interior of the Nissan March, ergonomic, and agile ride. From outside the car looks good quality, as well as interior. Although the interior is dominated by plastic, but it does not seem cheap. In fact, the variance is higher, the Nissan March is equipped with automatic climate control, something that is rare for cars in its class.

Not only that, the Nissan March is equipped with anti-lock braking system (ABS), electronic brake-force distribution (EBD) and Brake Assist (BA), and two air cushion (airbag) for driver and front passenger. Even if there are perceived less, it is good storage space behind a less bulky, and at this time indennya list or queue to have it long enough.

At the Geneva Motor Show

Nissan March was launched at the Geneva Motor Show 2010, early March. Nissan March length 3.780 meters, 1.665 meters wide, and 1.515 meters high. Distance of front and rear axles (wheelbase) 2.450 meters. He weighs 960 pounds.

Compared with its predecessor, in addition to changing the total figure, the dimension of the New Nissan March also increased the length 6.1 centimeters (cm), 0.5 cm wide, and 1 cm lower. Distance of front and rear axles increased length of 2 cm.

Nissan March holds a capacity of 1.2 liter engine (1198 cc), 3 cylinder in line, double over-head camshaft (DOHC), and is equipped with a valve timing control (VTC). The engine produces maximum power of 78 PK at 6,000 rpm per minute (rpm) and maximum torque of 106 Nm at 4400 rpm.

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